Privacy Policy

1. Introduction

CheapFuelUK ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. Data Controller

CheapFuelUK is the data controller responsible for your personal data. We are registered with the Information Commissioner's Office under registration reference ZB883209.

3. Information We Collect

We may collect information about you in various ways, including:

• Personal Data: Name, email address, and contact information when you create an account or contact us.
• Location Data: With your consent, we may collect your precise location to show nearby fuel stations.
• Usage Data: Information about how you use our website, including pages visited, search queries, and interactions.
• Device Data: Browser type, operating system, device identifiers, and IP address.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., location services, marketing communications).
• Contract: Where processing is necessary for the performance of a contract with you (e.g., providing our fuel price comparison service).
• Legitimate Interests: Where processing is necessary for our legitimate interests, provided those interests are not overridden by your rights (e.g., fraud prevention, service improvement).
• Legal Obligation: Where processing is necessary to comply with a legal obligation.

5. How We Use Your Information

We use the information we collect to:

• Provide and improve our fuel price comparison services
• Personalise your experience and show relevant fuel stations
• Send you service-related communications
• Analyse usage patterns to improve our platform
• Protect against fraudulent or unauthorised activity

6. Data Sharing

We do not sell your personal information. We may share your data with:

• Service providers who assist in operating our platform (under strict data processing agreements)
• Analytics partners to understand usage patterns
• Law enforcement when required by law

7. International Transfers

Where we transfer your data outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the ICO or adequacy decisions.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Account data is retained while your account is active and for 3 years after closure.

9. Your Rights Under UK GDPR

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data in certain circumstances.
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Request your data in a machine-readable format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Rights Related to Automated Decision Making: Not be subject to decisions based solely on automated processing.

To exercise any of these rights, please contact us using the details below. We will respond within one month.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact our Data Protection Officer:

Email: privacy@cheapfueluk.com
Address: CheapFuelUK, London, United Kingdom
ICO Registration: ZB883209